Meet the Owners

I believe our products speak for themselves. The results are amazing so try them as a part of your daily hair regimen.  Our service and dedication to our customers are our top priority


Hello my name is Angela Covington and in March of 2011 I was diagnosed  with breast cancer. I had  to under go chemotherapy and radiation......The chemotherapy medicines caused me to loss all of my hair, causing damage to my hair follicles. I wanted my hair back so I began the long journey of educating myself on how I could regrow healthy hair without using chemicals and strong substance in my very thin and weak hair. The results even amazed me. Just  one year later not only did my hair grow back but it was longer and healthy then before. These products are not just for natural hair but relaxed and color treated as well . Products that resulted in a better me through and through and it is these same products that I am offering to you because I am Lovin It natural.......

why choose us

A few words about us